![China's e-commerce industry targets small luxury European brands [CGTN]](https://i0.wp.com/usachinatrading.com/wp-content/uploads/2023/04/Chinas-e-commerce-industry-targets-small-luxury-European-brands.jpg?resize=525%2C295&ssl=1)
Online shopping grew substantially during the pandemic but most of it was for local supplies. China is by far the world’s largest e-commerce market, with over 580 million active customers. Now, the industry is looking to Europe for new outlets for imports and exports. Check out the video and please subscribe to the channel for more videos about China’s success story!
Most major western luxury brands now have a physical presence in China and also sell to an online market. Supply chain issues made international sales more difficult during Covid, but now that global trade is picking up, e-commerce companies are trying to expand into new markets. There’s a growing interest in China, particularly among younger people, to buy from smaller boutique European brands directly online. Now China’s e-commerce industry is looking for ways to make this happen.