Fashion label creates structural pieces for new generation

China Daily | 03-Oct-2020

Fashion brands often talk about melding a fusion of East and West without ever delivering a practical, identifiable gain-line in the cultural crossover.

But a relatively new kid on the block, London- and Shanghai-based womenswear label Samuel Gui Yang, helmed by Shenzhen-born Samuel Yang and Stockholm-born Erik Litzén, is a delightful exception to that rule.

The two designers mix and merge Chinese and Western codes, as well as historic and contemporary references, in creating a language that both fits and challenges today’s fast-changing fashion dynamic.

With training at Acne and Jonathan Anderson behind them, the two designers meticulously focus on construction and fabrication to create pragmatic wardrobes imbued with strong character and a sense of mystery. Such heft caught the eye of the judges for the LVMH Prize for Young Fashion Designers 2020, for which the pair were shortlisted.

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