![Taiwan singer Amber Kuo (left) and Inner Mongolian musician Yider [SHINE]](https://i0.wp.com/usachinatrading.com/wp-content/uploads/2022/10/Taiwan-singer-Amber-Kuo-left-and-Inner-Mongolian-musician-Yider-SHINE.jpg?resize=525%2C295&ssl=1)
Universal Music Publishing Group (UMPG) hopes to introduce innovative Chinese music to the world by becoming the global copyright agent of independent Chinese music companies and their recording artists. The world’s leading global music publisher has signed more than 200 Chinese songwriters and musicians in the past three years.
The latest partnership is between UMPG China and independent music label Nomad City Records. Nomad was established by Taiwan singer Amber Kuo and Inner Mongolian musician Yider in 2020. Their music combines traditional folk tunes with modern instruments like guitar, keyboard, and electric synthesizers. As a “neo-nomadic” electronic musician, Yider was raised in the isolated grasslands of Hulubuir, Inner Mongolia, and later moved to Beijing. His creations draw influence from both periods of his life.