SHINE | 11-Aug-2020 | By Tan Weiyun
Nights are coming alive this summer at Shanghai Village, a European shopping destination in the Pudong New Area. A variety of activities are on offer from Thursday to Sunday, including an open-air cinema, live music, riverside yoga, street performances, boat tours and a finger food fair.
One of the Shanghai Film Festival’s outdoor cinemas, Shanghai Village is screening award-winning movies ranging from classic romance to science fiction and animation. Adjacent to Shanghai Disney Resort, Shanghai Village, known as “Yi Ou Lai” in Chinese, opened in 2016 and is the latest addition to The Bicester Village Shopping Collection, one of the world’s leading luxury shopping destinations It has grown into a collection of 11 such villages in Europe and China (Shanghai and Suzhou in Jiangsu Province).
Featuring 1920s Art Deco influences from Milan, Vienna, New York and Paris, Shanghai Village is home to around 180 boutiques showcasing international and Asian fashion and lifestyle brands. China’s economic recovery is speeding up after the pandemic and the outdoor shopping, dining and entertainment experience is refreshing for people who have spent months confined at home.
Shanghai Village has witnessed an impressive acceleration in recovery, according to Value Retail China, with record-breaking results during the May Day Holiday. “Outdoor is seen as luxury now, and our villages provide that stimulation,” said Mark Israel, CEO of Value Retail China. “As we have entered a new normal in retail, it becomes increasingly important to hone our unique proposition of providing an unparalleled outdoors shopping, dining and entertainment experience. We will continue working with local authorities and brand partners to bring retail newness and curate exciting activities for our guests across demographics — be it families, couples or friends.”
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