![Singer Wang Feifei delivers a dance routine on the show [China Daily]](https://i0.wp.com/usachinatrading.com/wp-content/uploads/2020/09/Singer-Wang-Feifei-delivers-a-dance-routine-on-the-show-China-Daily.jpg?resize=500%2C574&ssl=1)
The Chinese entertainment industry has long fetishized youth and beauty. That seems to be standard fare globally. It was such a pleasant surprise, then, to see a talent show dominated by 30-to 50-something women.
Ending earlier this month, the show notched up more than 5.1 billion views on the livestreaming platform Mango TV, according to the box-office tracker Maoyan. Actress Christy Chung, 50, Wan Qian, 38, Zhang Yuqi, 33, along with television host Wu Xin, 37, and singer-songwriter Cindy Yen, 34, were among the contestants.
Some of them are well-established figures in their field who just wanted to explore new possibilities; others are facing the awkward situation of being written off or cast aside. Then there were those who are just bored of having to alter their faces, bodies or style to curry favor with audiences by attempting to maintain their public image as sweet, young beauties in the youth-obsessed entertainment industry.
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