SHINE | 25-Oct-2020 | By Li Fei
Unlike the Spring 2021 fashion weeks from the big four, which offered a makeshift combination of in-person and digital presentations, Shanghai Fashion Week has returned to normality. Under the aptly titled theme, “Eternal Runway,” this season is the 18th iteration of China’s most important fashion event.
As the world’s only fully physical Spring 2021 fashion week, over 90 shows, a variety of events and trade shows were scheduled from October 8 to 18 in venues at Shanghai Xintiandi, Taiping Lake parkland, ONE EAST, HKRI Taikoo Hui and 800SHOW. After a successful association with Tmall last season, the partnership continues as the B2C Tmall Fashion Festival has amplified the event to consumers, digitally as well as physically.
“Shanghai Fashion Week underwent reform during the epidemic period and launched an online fashion show for the first time,” said Liu Min, deputy director of Shanghai’s Commission of Commerce. “Today, it will bring more innovative releases. I hope that Shanghai Fashion Week will play a greater role in the construction of an international consumption city and fashion capital, gather more creative resources and further create a good shopping and consumption environment in Shanghai.”
More fascinating tales from China:
All aboard as Shanghai sightseeing buses celebrate 10th anniversary
China Fashion Week kicks off in Beijing
Autumn scenery at Badaling section of Great Wall in Beijing
Highlights of yoga competition at 6th Jiangxi province national fitness game