![KFC opened a special restaurant (full of handbags) Shanghai Exhibition Center [SHINE]](https://i0.wp.com/usachinatrading.com/wp-content/uploads/2020/09/KFC-opened-a-special-restaurant-full-of-handbags-Shanghai-Exhibition-Center-SHINE.jpg?resize=525%2C296&ssl=1)
To celebrate the 80th anniversary of KFC’s signature fried chicken, the fast-food brand announced a collaboration with legendary French fashion designer Karl Lagerfeld’s eponymous brand. Inspired by the design of KFC’s Big Box, the bedfellows co-released two limited-edition handbags and KFC’s new uniforms on Tmall.
Meanwhile, a playful fashion show with a circus performance was hosted at the Shanghai Exhibition Center on the launch day on September 4, where KFC staged a special “restaurant” (full of handbags, but no fried chicken) as a runway for models and performers. The two handbags are both black and white. One is a cow-leather “Unbounded Bucket” inspired by KFC’s famous Big Box with the slogan “KEEP FUN CHIC” on it, while the other is a Dupont paper T-shirt bag printed “who is kk” on the front, and “love from KFC” on the back side.
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