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Shein, the fastest-growing e-commerce company in the world, and perhaps China’s most mysterious, is now taking the ultra-fast fashion market by storm. While its fast-fashion competitors like Zara and H&M are now mired in financial distress brought by the pandemic, Shein’s mobile-first strategy, on top of its quick turnaround and ultra-cheap clothing, has helped it become the clear winner in cross-border e-commerce. Continue reading “Chinese online retailer Shein takes fast fashion world by storm”


