![Shopping malls and retailers in Beijing has gear up preparing activities to attract shoppers for the Lunar New Year [CGTN AP-Photo Andy Wong]](https://i0.wp.com/usachinatrading.com/wp-content/uploads/2022/02/Shopping-malls-and-retailers-in-Beijing-has-gear-up-preparing-activities-to-attract-shoppers-for-the-Lunar-New-Year-CGTN-AP-Photo-Andy-Wong.jpeg?resize=525%2C295&ssl=1)
Think of a luxury fashion brand. The chances are, it’s European. From London to Milan to Paris, many of the world’s leading fashion houses are based in Europe and there’s one type of consumer they’re increasingly targeting: the Chinese. Around a fifth of all global spending on luxury goods in 2021 was from China, according to research by management consultants Bain & Company. Continue reading “Europe’s fashion giants target Chinese New Year”


![Chinese athletes wore winter gear in red and white from domestic sportswear brand Anta [CGTN]](https://i0.wp.com/usachinatrading.com/wp-content/uploads/2022/02/Chinese-athletes-wore-winter-gear-mainly-in-red-and-white-from-domestic-sportswear-brand-Anta-CGTN.jpeg?resize=525%2C295&ssl=1)